Everyone loves a good bargain, but at what cost? A t-shirt for a few dollars isn't inconceivable nowadays, but unfortunately, people often don't consider who is paying the real price.
To inform the public about the human cost of the garment industry, Fashion Revolution placed a bright turquoise vending machine, offering t-shirts for only 2 Euros, at Alexanderplatz in Berlin. The machine aimed to test whether people would still buy a shirt after they were confronted with the real conditions in which it was produced. The results were pretty fascinating, and are not what you might expect.
Fashion Revolution put this together to honor the memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Interestingly, eight out of ten shoppers decided against purchasing the shirt, so this social experiment seemed to do quite a bit when it came to opening people's eyes to the awful truth.