As 2016 kicks off, one digital entertainment brand is looking forward globally with a name change that compliments its 2015 merger with a German company.
Last year multi-channel network Collective Digital Studio merged with ProSiebenSat.1, one of Europe's largest independent media organizations. The Studio71 rebrand is part of the company's efforts to unify operations under a single banner globally.
Studio71's talent is far-reaching across digital platforms, from Snapchat star Shonduras and Vine icon Logan Paul, to YouTube staple Good Mythical Morning.
“With the merger we instantly became a global player, now we are focused on dynamic growth so operating together under the Studio71 banner will make us even more impactful,” said Christof Wahl, managing director ProSiebenSat.1 Digital and responsible for Digital Entertainment, via press release.
The company's first global production is the film Natural Born Pranksters, starring VitalyzdTV, Roman Atwood, and Dennis Roady, released this spring by Lionsgate. It will also produce James Patterson's young adult fantasy franchise Maximum Ride, and a film with Vine star Matthew Espinosa.