This isn't your typical ad. In order to shine a light on the issue of domestic violence, a new digital campaign in the U.K. is taking it to the next level and making it nearly impossible to ignore.
Using facial recognition technology (see those two red dots?!), passersby have the power to help heal a battered woman's bruises and cuts — but only if they look directly at her to acknowledge what's happening.
The more people that pay attention to her, the faster she heals, which shows the benefit to facing the problem of domestic violence instead of turning a blind eye to it.
We live in a world where it's so easy to distract yourself from what's going on around you. Heck, you don't even have to look up from your phone if you don't want to! This campaign benefits the U.K.-based organization Women's Aid and challenges people to pay more attention to what is going on around them — in public, in their homes, with their loved ones, etc.
It's easy to ignore domestic violence. That doesn't mean you should.