In France, frozen products accounted for 24 per cent of all pastries and other sweet baked goods in 2021. In the UK 21 per cent of pastries were frozen, compared with 13 per cent in Spain and 17 per cent in the US, according to research groups Gira and Global Market Insights.
Industry researchers have predicted that sales of frozen baked goods, including both bread and pastries, would increase by 7 per cent a year from 2021-26. They said the baked goods market overall, comprising both fresh and frozen food, would expand by just 1-2 per cent a year.
Here is more from Barney Jopson at the FT. The producers of the frozen products, as interviewed in the piece, claim their outputs can pass a blind taste test.
